The ability of Experimax to reach and attract that right profile of buyer to the purchase event will impact on the success of the transaction and on the value achieved for the franchise. A key driver of success
is the Franchisor marketing capability and strategies. We have established the ideal marketing mix for reaching the target market. The following marketing strategies improve the results for the benefit of the seller.
Experimax invests in developing its brand and company in the media in order to build confidence for its Franchisee platform in the market. Our clients benefit directly from this activity in terms of achieving a return on investment and sales targets.
Matching our website via our referral system to specific stores:
We are able to capture customers into our national buyer’s system on a daily basis. These are matched with the franchisee servicing that area and are supported by the Experimax support team.
Through our well marketed website, www.experimax.co.za, which showcases our stores within South Africa, we provide the viewer with a comfortable and easy consumer experience.
• Dedicated emailers called “Experience the Experimax Difference” showcase promotions available and are sent to our extensive database of registered consumers, leads and referrals.